Experiential in-store engagement at its best!
What would you do when the ground beneath your feet seems to be disappearing before your very eyes?
North Face and their South Korean agency Innored surprised unsuspecting customers in store with a challenge that cleverly captures the outdoor rock-climbing spirit of the brand. Click to find out who rises to the top - literally!
Posted on Wednesday, October 15th 2014
Linking greater good to the world of Investing
Investing as we know it, has hardly been associated with altruistic pursuits, but Alquity, a new investment firm on the block is all set to change old perceptions by linking money generation with a little heart.
Their investment approach is based on the premise that wherever in the world one makes profit, one should also put something back.
With a new concept in investment management, Alquity works towards achieving attractive returns through investment in emerging and frontier markets while encouraging and promoting the use of responsible investment practices and processes, transforming lives in the areas where they invest.
A proportion of their revenue is offered as microfinance in these frontier markets, not only encouraging entrepreneurship, but also growing local economies.
Now that’s what we call a win-win!
Posted on Thursday, September 18th 2014
Ikea invites consumers to re-experience the simple pleasures of a ‘bookbook™’!
In a brilliant play on Apple’s highly descriptive user-interface ads, Ikea highlights the oft-forgotten sensorial pleasures of handling a real paper book using modern day tech-speak.
Talking about the new 2013-2014 catalog or “bookbook” in digital and design tech language, the ad highlights the ease of use, the pleasure of ‘swiping’ real paper pages and inspiration from thousands of ‘pre-loaded furniture ideas’, cleverly reminding us of simple old pleasures.
Posted on Tuesday, September 9th 2014
Bringing Sensorial Consumer Engagement to the Streets!
In collaboration with Walt Disney Studio Motion Pictures, Clear Channel Singapore has created one of the first ever scented OOH campaign to promote the film - ’The Hundred-Foot Journey’, that premiered in Singapore last weekend.
Just as the movie depicts the coming together ( after a lot of rivalry and verbal discourse of course) of Indian and French cuisines and cultures, the interactive OOH display diffuses the scent of garlic, an ingredient common to both cuisines, periodically to capture commuter attention and brings the culinary-centric film to life. The custom-built side casing allows on-demand interaction with a button that releases the garlic scent on pressing.
With three strategic sites located close to food meccas chosen for this activation - Victoria Street, New Bridget Road and Holland Avenue, we recommend you go get a whiff!
Posted on Tuesday, September 2nd 2014
Lego Architecture Studio - an innovative tool for architects and engineers to unleash their creativity.
Lego has launched a new range targeted at the worldwide architectural and engineering community.
Known as the Lego Architecture Studio, the set comprises of over 1,200 pieces of 76 unique components, from chamfered wedge-shaped blocks to simple bricks, designed to give as much freedom and creativity to the maker as possible enabling them to ideate and recreate their designs in 3D.
Posted on Friday, August 8th 2014
'Singlish and Manglish' sounds from across the world - Ayam Brand's Concept video.
Los Angeles based Youtubers - The Fung Bros have created in collaboration with local Singaporean and Malaysian food company Ayam Brand, a tongue-in-cheek “Guide to Singapore and Malaysia” music video that is quickly going viral.
The two-part video featuring classic Singlish phrases like “Wah Lau” and “Kiasu” talks about Singapore’s famous “fine” culture and ban on chewing gum and also focuses on the brothers’ love for chicken curry made from only Ayam products naturally.
All we can say is, watch and enjoy ‘lah’!
Posted on Tuesday, July 22nd 2014
Pernod Ricard shows Local Love
In 10 select cities around the world, Pernod’s new Our/Vodka will be created in boutique distilleries in partnership with city-passionate local entrepreneurs. Although the Our/Vodka recipe is the same in each location, all ingredients are sourced locally with each city lending not only its name but a specific local character to the spirit.
With the local partners free to market the vodka in their own style along with tasting rooms in each location, Pernod’s hoping for a truly individualistic unique business in each city.
To be available in smaller-sized retro-style bottles and a motto to match – “ Keep it simple, It’s vodka”, this new offering is all set to redefine the spirit at the grassroots!
Posted on Friday, July 18th 2014
Encouraging real-life human interactions in our tech-obsessed world, Coco-Cola and McDonald’s present the BFF Bundle!
Posted on Wednesday, July 9th 2014
Beyond Product Innovation - Making Nutella dreams come true!
The good folks at Eataly, the popular Italian eatery in NYC are all set to make Nutella lovers dreams come true.
Having swapped their in-house wine shop for a ‘Nutella Bar’ , offering an extensive menu of Nutella-based treats and creations as well as free slices of nutella bread to customers for the first week, this bar is all set to create a whole new set of ‘addicts’ in the city.
Posted on Wednesday, May 14th 2014
Vodafone’s ‘Firsts campaign’ takes on the emotional connection with pteromerhanophobia to highlight the brand’s simple-to-use unaxone tablet, designed specially for elderly people by Vodafone’s innovation, incubation and venture arm.
The campaign in which the ladies are seen taking photos and connecting with loved ones with the device has so far chronicled others’ first-times, including surfing one of the world’s most dangerous waves, forming a female fight club to protect women in India, and devising a way of conducting an orchestra using color alone, subtly addressing the 60+ age groups fear of the digital world.
Posted on Tuesday, April 15th 2014