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Inspiration, thoughts, general musings from a group of strategic & innovative thinkers who have their eyes wide open...

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Linking greater good to the world of Investing

Investing as we know it, has hardly been associated with altruistic pursuits, but Alquity, a new investment firm on the block is all set to change old perceptions by linking money generation with a little heart.

Their investment approach is based on the premise that wherever in the world one makes profit, one should also put something back. 

With a new concept in investment management, Alquity works towards achieving attractive returns through investment in emerging and frontier markets while encouraging and promoting the use of responsible investment practices and processes, transforming lives in the areas where they invest.

A proportion of their revenue is offered as microfinance in these frontier markets, not only encouraging entrepreneurship, but also growing local economies.

Now that’s what we call a win-win!

Posted on Thursday, September 18th 2014

Source youtube.com

Ikea invites consumers to re-experience the simple pleasures of a ‘bookbook™’!

In a brilliant play on Apple’s highly descriptive user-interface ads, Ikea highlights the oft-forgotten sensorial pleasures of handling a real paper book using modern day tech-speak.

Talking about the new 2013-2014 catalog or “bookbook” in digital and design tech language, the ad highlights the ease of use, the pleasure of ‘swiping’ real paper pages and inspiration from thousands of ‘pre-loaded furniture ideas’, cleverly reminding us of simple old pleasures.

Posted on Tuesday, September 9th 2014

Source youtube.com

Bringing Sensorial Consumer Engagement to the Streets!

In collaboration with Walt Disney Studio Motion Pictures, Clear Channel Singapore has created one of the first ever scented OOH campaign to promote the film -  ’The Hundred-Foot Journey’, that premiered in Singapore last weekend.

Just as the movie depicts the coming together ( after a lot of rivalry and verbal discourse of course) of Indian and French cuisines and cultures, the interactive OOH display diffuses the scent of garlic, an ingredient common to both cuisines, periodically to capture commuter attention and brings the culinary-centric film to life. The custom-built side casing allows on-demand interaction with a button that releases the garlic scent on pressing.

With three strategic sites located close to food meccas chosen for this activation - Victoria Street, New Bridget Road and Holland Avenue, we recommend you go get a whiff!

Posted on Tuesday, September 2nd 2014

Lego Architecture Studio - an innovative tool for architects and engineers to unleash their creativity.

Lego has launched a new range targeted at the worldwide architectural and engineering community.

Known as the Lego Architecture Studio, the  set comprises of over 1,200 pieces of 76 unique components, from chamfered wedge-shaped blocks to simple bricks, designed to give as much freedom and creativity to the maker as possible enabling them to ideate and recreate their designs in 3D.

Posted on Friday, August 8th 2014

'Singlish and Manglish' sounds from across the world - Ayam Brand's Concept video.

Los Angeles based Youtubers - The Fung Bros have created in  collaboration with local Singaporean and Malaysian food company Ayam Brand,  a tongue-in-cheek “Guide to Singapore and Malaysia” music video that is quickly going viral.

The two-part video  featuring classic Singlish phrases like “Wah Lau” and “Kiasu” talks about Singapore’s  famous “fine” culture and ban on chewing gum and also focuses on the brothers’ love for chicken curry made from only Ayam products naturally.

All we can say is, watch and enjoy ‘lah’!

Posted on Tuesday, July 22nd 2014

Pernod Ricard shows Local Love
In 10 select cities around the world,  Pernod’s new Our/Vodka will be created in boutique distilleries in partnership with city-passionate local entrepreneurs.  Although the Our/Vodka recipe is the same in each location, all ingredients are sourced locally with each city lending not only its name but a specific local character to the spirit.

With the local partners free to market the vodka in their own style along with tasting rooms in each location, Pernod’s hoping for a truly individualistic unique business in each city.

To be available in smaller-sized retro-style bottles and a motto to match – “ Keep it simple, It’s vodka”, this new offering is all set to redefine the spirit at the grassroots!

Pernod Ricard shows Local Love

In 10 select cities around the world,  Pernod’s new Our/Vodka will be created in boutique distilleries in partnership with city-passionate local entrepreneurs.  Although the Our/Vodka recipe is the same in each location, all ingredients are sourced locally with each city lending not only its name but a specific local character to the spirit.

With the local partners free to market the vodka in their own style along with tasting rooms in each location, Pernod’s hoping for a truly individualistic unique business in each city.

To be available in smaller-sized retro-style bottles and a motto to match – “ Keep it simple, It’s vodka”, this new offering is all set to redefine the spirit at the grassroots!

Posted on Friday, July 18th 2014

Encouraging real-life human interactions in our tech-obsessed world, Coco-Cola and McDonald’s present the BFF Bundle!

Posted on Wednesday, July 9th 2014

Source youtube.com

Beyond Product Innovation - Making Nutella dreams come true!
The good folks at Eataly, the popular Italian eatery in NYC are all set to make Nutella lovers dreams come true.  
Having swapped their in-house wine shop for a ‘Nutella Bar’ , offering an extensive menu of Nutella-based treats and creations as well as free slices of nutella bread to customers for the first week, this bar is all set to create a whole new set of ‘addicts’ in the city.

Beyond Product Innovation - Making Nutella dreams come true!

The good folks at Eataly, the popular Italian eatery in NYC are all set to make Nutella lovers dreams come true.  

Having swapped their in-house wine shop for a ‘Nutella Bar’ , offering an extensive menu of Nutella-based treats and creations as well as free slices of nutella bread to customers for the first week, this bar is all set to create a whole new set of ‘addicts’ in the city.

Posted on Wednesday, May 14th 2014

Vodafone Unaxone takes grannies into a world of 'firsts' , easing them into the digital world

Posted on Tuesday, April 15th 2014

The Barefaced Cheek of it…..

So yesterday I posted my #nomakeup selfie and donated in support of a Cancer charity.  Why did I do it?  I know there are many people out there who don’t  see the point of the campaign as there is no real comparison between going make-up free and living with the impact of cancer.  However why would I not jump on the bandwagon when so much money and awareness has been raised in such a short time not just in the UK but now around the world.  Surely it is better to do something than nothing…..

Does it matter that there is no obvious connection between selfies and cancer?  What after all is the connection between growing a moustache and testicular cancer? 

Both the Movember and the #nomakeup selfie campaigns have sparked public imagination globally and done a great job of raising money and awareness for worthwhile causes.  So what can brands learn from them?

Have a strong sense of purpose:

Both campaigns are playful and engaging, yet have a clear substance.  They have a  motivating message that is easy to understand and forward on and importantly something that all engagers can clearly identify with.

Rich sense of community and belonging:

Both  campaigns leverage the core of  social communities in the desire to belong.  I posted my selfie because I didn’t want to be left out.  All my girlfriends had got involved, what would it say about me if I didn’t?  Everyone else is doing it so you feel you are missing out if you don’t engage.

Contagion factor:

Both of these campaigns have an exciting sense of contagion.  You watch your male friends and family members avidly as they grow their moustache, intrigued by the change a little facial hair can bring.  Fascinated by who it suits and who looks like a bizarre cartoon character…

The selfies are the same, as more of your friends post, checking your face book status becomes a daily obsession as you wait to see who will go next ( and of course comparing your own barefaced selfie to that of other girlfriends who are only ever seen in full glam mode!)

Easy engagement:

Guys might tell you growing a moustache is hard to do, but all it means surely is getting up a little later in the morning as they don’t need to shave?  Taking a bare faced selfie is easy, the hardest part is being brave enough to post it…  It seems the real trick with engagement is keeping it very simple and easy to do.

A clear call to action

No matter how engaging, it is all for nothing unless there is a clear call to action at the end.  Awareness is great, but only if it leads to behaviour change!

Images taken from www.beaut.ie and www.ukmovember.com

Posted on Tuesday, March 25th 2014